ARCHETYPES

Role: Art Direction and Concept | Agency: LIPMAN | Brief: To create an online experience that caters towards the idea that people consume content based on their individual archetypes. The site not only helps you figure out which archetypes you are by a simple quiz in the beginning but then continues to customize your daily content.

ARCHETYPES

Role: Art Direction and Concept | Agency: LIPMAN | Brief: To create an online experience that caters towards the idea that people consume content based on their individual archetypes. The site not only helps you figure out which archetypes you are by a simple quiz in the beginning but then continues to customize your daily content.